Luke Badiali is Co-founder of BeDeveloped, where he partners with boutique consulting firms and PE/VC-backed businesses looking to scale their business development capability. Over the past five years Luke and his business partner George Berrington have supported more than 1,000 consulting leaders.
In this conversation, Craig and Luke explore why the gap between knowing business development matters and building something that works consistently is almost always a problem of execution rather than intent, why over-reliance on a small number of rainmakers persists even when leaders know it's a structural vulnerability, how to build a BD engine through the right sequence of CRM, lead generation, sales and marketing alignment, and people development, and what private equity investors really see when revenue is concentrated in one or two individuals.
This is a structured, practical conversation with a business development specialist who has a clear view of what it actually takes to build a repeatable commercial engine inside a boutique consulting firm.
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