Honeycomb Consulting Skills Training helps consulting firms develop their teams’ delivery, leadership and business development capabilities. Joining Craig Herd are Deri Hughes, Founder and Managing Director, and Jo Hughes, Marketing Director, to discuss their experience as business partners and a married couple. 

Deri’s background spans Bain and finance and operations leadership in boutique consulting firms, while Jo brings business development experience from John Lewis. Founded by Deri in 2018, Honeycomb began as an outsourced operations service for boutique consultancies before evolving into a training business, following client demand and his growing enthusiasm for developing people.

In this conversation, Craig, Deri and Jo explore how they found the right business model, why founder-market fit matters, and what it takes to grow a business while protecting time for family. They discuss working together as a couple, balancing new ideas with focus, and why they describe Honeycomb as a lifestyle business with pride. They also explore how investing in self-awareness and honest communication has helped them manage stress, strengthen their partnership and build deeper trust with colleagues and clients.

This is an open, thoughtful conversation about the personal side of building a consultancy business, the trade-offs that come with growth, and how understanding yourself can help you become a better partner, leader and trusted adviser.

Host: Craig Herd, MD at Consultancy Growth
Guest: Deri Hughes, Founder & Managing Director at Honeycomb Consulting
Guest: Joanna Hughes, Marketing Director at Honeycomb Consulting

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