Danny Philamond is Partner at Magnus Consulting, a B Corp certified growth consultancy recognised by the Financial Times as one of the UK's leading management consultancies. Danny is also a Forbes Council Member and specialist in go-to-market strategy and complex enterprise account growth.
In this conversation, Craig and Danny explore why increasing activity is almost never the right response when growth stalls, the uncomfortable finding that only 9% of commercial leaders are confident in hitting their targets, why go-to-market strategy has to be treated as a living operating system rather than a document on a shelf, and how decision discipline, once it loosens, is one of the hardest things to rebuild.
This is a practical, data-informed conversation with a growth consultant who has worked across PE-backed firms and large enterprises, and has a very clear view of where the real leverage is when commercial growth starts to stall.
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