Mark Grice is CEO and Co-Founder of Total Negotiation Group, a global negotiation consultancy operating across Europe, the Middle East, the Americas and Asia Pacific. Mark co-founded the firm 17 years ago with Mark Cranstoun after the two met working at Guinness. Today the business has trained more than 9,500 delegates across 72 countries, with clients who have stayed for over a decade. In January this year, Mark transitioned from Chief Commercial Officer into the CEO role.
In this conversation, Craig and Mark explore the three insights that shaped Total Negotiation Group from day one, why the client rarely loses clients, how Mark handles clients asking for a quick fix when they really need a longer engagement, and how he balances a core team of employees with a wider network of associates.
This is a measured, practical conversation with a consultancy CEO who has built a global firm by sticking to the long view, on client relationships, on capability, and on the kind of business worth building.
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