Get Kallaway’s free Content Strategy Playbook → openresidency.com/kallaway-playbook
Try Sandcastles, the AI content tool from the live demo → sandcastles.ai
How to connect Sandcastles MCP to any AI platform: help.sandcastles.ai
Join Kallaway’s 4 week content growth program (closes October 25): kallaway.co/launch
Work with Kallaway 1:1 to scale your content: kallaway.co/contact
Watch Kallaway’s first episode → Open Residency x Kallaway
Kallaway has built three seven-figure businesses on content, and this is his second time on the show. A year after his first episode, he explains why most content has stopped working and the four ways left to stand out in a crowded niche: better ideas, more advanced takes, better proof and better storytelling.
Then he shares his screen for a live demo of Sandcastles, the AI content tool he co-founded, using it with Claude on his own channel, on a plastic surgeon starting from zero, and on Mark’s channel. We also get into how he brings in 10,000 to 15,000 emails a month from short form, why he turned his views down on purpose, and how the predictions he made last year held up.
🔗 KALLAWAY
Instagram: @kallaway
⚡ POWERED BY
beehiiv: Use code MARK30 for 30% off your first three months → beehiiv.com/openresidency
Ketone IQ: Visit ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more.
Wispr Flow: Get 1 month of Wispr Flow Pro free with code OPENRESIDENCY → wisprflow.ai
⏱️ CHAPTERS
00:00:00 Trailer
00:00:42 Social Media Has Split Into Different Games
00:02:27 Why Copycats Are a Bigger Problem Than AI
00:03:59 Why Your Content Stopped Working
00:10:29 The 4 Ways Left to Stay Competitive
00:15:40 Why He Turned His Views Down on Purpose
00:20:55 Proof Is the Ultimate Separator
00:22:27 Why Mark Stopped Hiding His Numbers
00:28:27 Why Stories Sell Better Than Facts
00:30:03 Why Distribution Is the Final Moat
00:31:32 Followers Are Rented, Emails Are Owned
00:34:43 How He Gets 10K to 15K Emails a Month
00:39:39 How to Build Trust Without Proof
00:41:57 Learn a Skill Before You Make Content
00:45:29 Why He Built Sandcastles, His AI Content Tool
00:49:20 Live Demo: Find the Best Videos in Your Niche
01:00:20 What Claude Found When His Views Dropped
01:12:16 A Plastic Surgeon’s Content Plan From Zero
01:27:02 Auditing Mark’s Own Channel Live
01:36:01 Grading the Predictions He Made Last Year
01:45:39 Running Three Businesses With a Baby Coming
01:47:48 What Changes in Content by the End of 2027
01:51:23 Quickstrike Questions
