In this episode, we sit down with Georgios Frangulis, founder of Oakberry, to break down how he built a 1,000-plus location franchise empire across 50 countries starting from a 60-square-foot kiosk in Brazil. He walks through the full franchise model, unit economics, verticalization, and the Amazon supply chain that became his moat.
We also go deep on the Le Mans FC acquisition, the F1 and tennis sponsorship strategy that built the brand without direct-response spend, and how he stays in startup mode at $300M in revenue. All signal, no fluff. Enjoy!
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00:00:00 Trailer 00:01:05 Franchising 101 00:04:19 What Franchisees Actually Get 00:07:53 Royalties, Fees, Marketing Fund 00:12:13 The Multi-Unit Franchisee Playbook 00:13:27 Unit Economics, 15 to 18 Percent EBITDA 00:18:31 Why Oak Berry Went Corporate in the US 00:25:01 Master Franchise Structure Explained 00:42:04 Verticalization, the $15M Factory Bet 00:49:41 The Amazon Supply Chain 00:55:47 The Origin Story, Cancer, and First Store 01:06:45 The Insurance Check That Started It All 01:19:52 F1 Sponsorship ROI per Market 01:22:52 Tennis, Indian Wells, and $500K in 9 Days 01:27:35 Le Mans FC and the Sports Investment Thesis 01:40:53 Prompt Shop and the AI Marketplace 01:44:31 Quickstrike Questions
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