John Terzian - How He Built One of America's Most Exclusive Hospitality Empires

In this episode, we sit down with John Terzian, co-founder of The H. Wood Group, to unpack how he built one of the most exclusive hospitality empires in the country from a club that got shut down by the city and left him broke at 27. John breaks down the scarcity model behind Delilah, Nice Guy, Bird Streets Club, and 10+ other venues that run on virtually zero paid marketing.

We also go deep on the no-photos policy that spooked the Wynn, the economics of nightclubs vs. supper clubs vs. members clubs, the X Team CRM that scales relationships across cities, and the Diafa partnership that recapped a nine-figure company. All signal, no fluff. Enjoy!

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00:00:00 Trailer
00:01:15 Scarcity as the Core Strategy
00:05:00 The No Photos Policy Origin
00:07:07 Convincing the Wynn to Go No Photos
00:11:48 First 90 Days Opening a Venue
00:13:03 Chiaroscuro Lighting Philosophy
00:18:40 H. Wood Club Shutdown at 27
00:21:54 Word of Mouth vs. Paid Marketing
00:34:28 Nightclubs vs. Restaurants vs. Supper Clubs
00:45:34 The X Team and VIP Rolodex CRM
00:52:28 Bird Streets Club and the Members Model
01:03:55 Sports Hospitality, SoFi and the Cavs
01:12:39 H. Wood Media and the Magic Johnson Doc
01:16:32 888 Midas and Investing with Caleb Williams
01:20:05 Hakkasan Deal and the Diafa Partnership
01:28:54 New Venues Announced
01:29:25 Quickstrike Questions