Greg Lavecchia is giving you the Bloom Influencer Playbook — every CPM framework, scouting hack, and validity marketing tactic from the episode in one free PDF → https://openresidency.com/greg-lavecchia-playbook
In this episode, we sit down with Greg Lavecchia, co-founder and CEO of Bloom Nutrition, to unpack how he bootstrapped a company to $180M with his wife, his mom, and his best friend from high school.
Greg breaks down the influencer machine behind 15 billion-plus views, why Bloom runs zero attribution, and the nostalgia-first product formula behind their energy drinks.
We also go deep on the $1.36M restock day, the cartel that jacked three 18-wheelers of product on Christmas, and the Nutrabolt partnership that put Bloom on Dr. Pepper trucks in 50,000 doors. The American Dream, fully operational. Enjoy!
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⏱ Chapters
00:00:00 Trailer 00:01:08 The Boiler Room Influencer Origin 00:02:48 Inside the 15 Billion View Machine 00:03:39 VPN Scouting and Algorithm Hacking 00:05:28 CPM Framework and No Attribution 00:06:25 Creative Freedom Over Brand Briefs 00:15:48 Every Problem Is a Product Problem 00:21:49 Events Reverse Engineered for Content 00:24:25 The Vegan Protein Loud Minority Lesson 00:29:57 TikTok vs. TikTok Shop as Two Separate Games 00:34:00 The $1.36M Restock Day 00:37:09 Validity Marketing and Building in Public 00:48:20 Winning Retail Buyers Without Calling Them 00:55:33 The Nutrabolt Partnership and Dr. Pepper Trucks 01:08:14 Saturated Markets and the White Space Within 01:21:50 Bootstrap to $180M and the Nine-Figure Offer 01:31:54 Personal Brand: You Are the Product 01:42:04 Hiring the Bloom Girl and Avoiding Corporate Resumes 01:53:23 The Christmas Cartel Story 02:08:23 Quickstrike Questions
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