How “IV Content” Fuels the Fastest-Growing Newsletters—to 50k and Beyond (NMS Talk)

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This special edition of the Growth In Reverse podcast is the full live talk I gave at the Newsletter Marketing Summit in Austin TX this past February.

Over the past two years, I’ve studied the growth of the most successful newsletters in the world—those who’ve hit 50,000+ subscribers—and I noticed something interesting.

There's one thing every single one of them has in common. It's not some sexy growth hack or a secret referral program. It’s something way more powerful and often overlooked.

In this episode, I walk you through that key insight, plus I break down the proven tactics that top creators are using today to grow their lists without relying on social media.

This talk might just change how you think about newsletter growth entirely.

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→ Get free access to 75+ newsletter Growth Levers here >>

KEY TAKEAWAYS

• Why it’s easier than ever to hit 50k subscribers (and what’s changed in the last 3 years)
• The “IV Content” framework: what insanely valuable content really looks like
• The 5 (maybe 6!) categories of content that trigger growth
• How top creators like Yossi Levi and Justin Moore craft content people have to share
• The secret weapon of every successful newsletter? People.
• Creative collabs and the genius of Maya Voje’s newsletter placement strategy
• CJ Gustafson’s “triple stack” approach to paid guest content (so smart)
• Crowdsource your way to credibility: what Chris Hutchins did to build a top 10 business podcast
• The final takeaway: Be subscribe-worthy (and stop chasing the wrong questions)

DEEP DIVES & LINKS MENTIONED

• Mario Gabriele's Deep Dive
• Yossi Levi's Deep Dive
• Deep Dives on Lenny Rachitsky: Part 1 || Part 2
• Aakash Gupta's Deep Dive
• Dickie Bush's Deep Dive
• CJ Gustafson Deep Dive
• 'Antisocial' Newsletter Growth Course waitlist
• Want your newsletter roasted? Submit it here. 
• Growth In Reverse PRO Community
• Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/

FOLLOW ON SOCIAL

• Chenell: Twitter | LinkedIn | Bluesky
• Dylan: LinkedIn | Bluesky

OUR NEWSLETTERS

• growthinreverse.com
• growthcurrency.net

Subscribe & Leave a Review:

If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Thanks to Tim Forkin for editing these episodes.