Now how do you actually turn that interest into a paying client?
In Part 4 of my 3 Phase Pipeline series, we're looking at Convert — and I'm challenging three things that have become completely normal in HR consultancy.
Selling Services.
Selling on the cheap.
And sending proposals.
In this episode, you'll discover:
Why I think sending sales proposals is pointless — and what I believe you should do instead
The difference between selling a list of HR Services and creating an Offer somebody can actually understand and buy
The uncomfortable reason some consultants hide behind proposals
Why telling yourself “I'm not a salesperson” may not be as true a statement as you might think
The question I'd ask anyone who tells me their clients “won't pay that much”
Why saying you'll increase your prices “one day” can keep you trapped in a consultancy you don't control
When a free consultation makes commercial sense — and when giving your expertise away could be the wrong move
How Lisa Gower generated an additional £5K from opportunities already in her world
The simple exercise I want you to carry out on the proposals you've sent recently
Importantly, Convert isn't about sending somebody information and crossing your fingers.
It's about understanding their problem, recommending the right Offer and helping them make a buying decision.
And if you want to identify where your own pipeline might be lacking, take the 12-question Pipeline Quiz using the link in the episode description.
Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?
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