Why do some brilliant HR consultants still have no idea where their next batch of leads or clients is going to come from?
Most of the time, it's not because they're doing the "wrong" things.
They're posting on LinkedIn. Networking. Asking for referrals. Creating content. Trying outreach. Maybe they've even built a lead magnet or started an email list.
The problem is that none of it is operating as one connected system.
In Part 1 of this six-part series, I'm introducing the 3 Phase Pipeline — the framework I use with my clients to get a more predictable flow of leads and clients into their world.
You'll discover:
Why doing more marketing isn't necessarily the answer when you need more clients
The crucial difference between an audience, a lead and a client
The three phases every HR consultancy needs to think about if it wants greater control over growth
Why you can be getting plenty of attention and still have a broken pipeline
Where nurture really fits — and why it starts much earlier than most people realise
The question to ask before adding yet another marketing tactic to your business
Why the same underlying principles apply whether you're aiming for £70K, £100K or £1m
I'll also share the experience that made me realise I'd been doing plenty of marketing but hadn't actually built a proper system behind it.
If you'd like to see where your own pipeline may be lacking, take the 12-question Pipeline Quiz using the link below.
If you already know you want support building your pipeline, you can also join the Success Squad.
Next week's episode is Part 2: Connect — where we'll explore how to decide who you're trying to attract and give the right people a reason to pay attention.
Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?
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