In today’s episode, I’m joined by Sarah Shewan, an independent HR consultant who has spent more than 15 years working in HR—including at HR Director level within professional football.
Sarah’s consultancy was already moving in the right direction.
She had clients.
She was generating repeat business.
And she'd almost replaced the salary she left behind when she started working for herself.
But, in her own words, she felt like she was “bumbling along.”
Her business was growing—but not as quickly or deliberately as she wanted it to.
Like many HR consultants, Sarah knew she was good at delivering HR.
But being an experienced HR professional doesn’t automatically mean you know how to market, grow and scale an HR consultancy.
After attending one of my Pipeline Playbook webinars, Sarah became the very first person to join the revamped Success Squad.
In this episode, she shares why she joined, what she has discovered inside and how it has changed the way she thinks about the future of her business.
We talk about:
- Why Sarah wanted to grow her already-successful consultancy more quickly
- The uncertainty that remains when you don’t know where the next client will come from
- Why being an HR expert doesn’t automatically make you an expert at building a business
- How Sarah moved from “bumbling along” to thinking more ambitiously
- Why the Success Squad’s focus on HR consultants made such a difference
- How the step-by-step Pipeline Playbook has removed the uncertainty about what to do next
- The value of templates, landing pages and practical implementation support
- Why accountability has helped Sarah become more consistent with her marketing
- What it’s like to receive feedback and support whenever you feel stuck
- The camaraderie that comes from working alongside other independent HR consultants
Sarah also explains why joining felt like a “no-brainer”—and why gaining just one small client could pay for several months inside the Success Squad.
If your consultancy is doing reasonably well but you know it could be growing more quickly, this episode will help you see the value of following a proven process rather than trying to work everything out by yourself.
You don’t need to have everything figured out.
You don’t need to be a technical expert.
And you don’t need to spend thousands of pounds on a general business coach who doesn’t understand HR consultancy.
You need a clear process to follow, practical tools to help you implement it and somebody you can turn to whenever you get stuck.
👉 Listen now to hear Sarah’s honest experience of joining the Success Squad.
And if Sarah’s story sounds familiar, check the link below to find out more about the Success Squad.
You’ll get the complete Pipeline Playbook, ready-made templates, regular support from me and a community of HR consultants building their businesses alongside you.
https://nickponinski.com/exclusive
Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?
Check out your options here:
https://nickponinski.com/work-with-nick
APPLY FOR YOUR FREE MARKETING AUDIT:
https://theinfluentialconsultant.co.uk/free-marketing-audit-for-hr-consultants/
