Connect: How to Become the Obvious HR Consultant for the Right Clients
Who exactly are you trying to attract to your HR consultancy — and why should they choose you rather than another HR consultant?
In Episode 2 of this six-part series, we're diving into the first phase of the 3 Phase Pipeline: Connect.
And I'm challenging one of the most common approaches to marketing an HR consultancy: trying to appeal to almost everybody.
In this episode, you'll discover:
Why saying you work with “SMEs” could be making lead generation much harder than it needs to be
The problem with apparently specific phrases such as “growing businesses”
Why narrowing your audience doesn't mean turning away potential clients
The difference between what you know a buyer needs and what they currently want
Why specialists are often easier for prospective clients to remember and choose
How knowing exactly who you're speaking to changes your LinkedIn activity, content, website, outreach and offers
A simple test you can use today to see whether your marketing is connecting with the right people
You'll also hear how getting clearer about his target market changed the marketing options available to one HR consultant — and why knowing who you're speaking to can win half the battle before the sales conversation has even begun.
If you want a more predictable flow of leads and clients, Connect is where it starts.
Take the 12-question Pipeline Quiz using the link below to identify where your own pipeline may be lacking.
And if you want help building the pipeline properly, take a look at the Success Squad — or book a Roadmap Session if you'd like to explore working more closely with me through Fastlane Formula.
Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?
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