But if someone sees your LinkedIn post, visits your website, hears you speak or listens to your podcast and then disappears again… what have you actually created?
In Episode 3 of this 6-part series on the 3 Phase Pipeline, we're looking at Capture — how to turn attention into leads you can actually follow up with.
You'll discover:
Why visibility and attention don't automatically create a pipeline
What your free offer is REALLY there to do
Why a simple PDF can still be incredibly valuable — even if most people never read the whole thing
When webinars, events, audits and other higher-commitment freebies can be more powerful
Why you still need to “sell” something even when you're giving it away for free
The mistake I spotted a restaurant making when they were literally giving their product away
Why collecting email addresses isn't the goal
What “Speed to Lead” means — and why waiting for prospects to contact you can cost you opportunities
Why automation is useful but shouldn't replace real conversations
The question you need to answer BEFORE you create your next lead magnet
I'll also show you where Capture sits within the wider 3 Phase Pipeline — and why you need to think about the whole journey from attention to client rather than a collection of disconnected marketing tactics.
If you want to identify where your own pipeline might be lacking, take the 12-question Pipeline Quiz using the link in the episode description.
And if you want my help building your pipeline properly, you'll also find details of the Success Squad and how to book a Roadmap Session below.
Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?
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