Your competitors can copy your product, your pricing, your website and your content. There's one thing they'll never be able to copy, and most small businesses aren't using it.

This week I'm joined by Britt Austin, founder of State of Brand. Britt has spent 18 years building brands at Chobani, EA Sports, Apple, Rebel, Puma and Who Is Elijah. She's launched a yoghurt brand from the back of a fridge van, helped drive Puma's running comeback, and now helps founders build brands people obsess over.

In this episode we cover:

  • The one thing your competitors can't copy, and how to use it
  • Why your brand is what your customer thinks, not what you think
  • The one-sentence test every brand and founder needs to pass
  • The step most businesses skip, and why it leaves them guessing
  • Why one spray of perfume beats ten ads
  • Why reach from trends is rented, not earned
  • Why Britt would choose a creator with 500 followers over one with 500,000
  • Your homework for this week

If your brand feels like it blends in with everyone else's, this one's for you.

Find Britt:

  • Britt on IG: https://www.instagram.com/brittaustin/
  • State of Brand on IG: https://www.instagram.com/stateofbrand.co/
  • https://www.statesofbrand.com/

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