Turn One Media Feature Into Months of Content

Media coverage is a moment. It lands, people read it, and the next day there’s another big story. It doesn’t have to end there.

This episode is my session from the Comms & PR Conference, recorded live. I walk through how we took one NZ Marketing Magazine feature, landed off the back of a live podcast panel event for 70 people, and turned it into two podcast episodes, newsletters, reels, LinkedIn posts and content we’re still using months later. If you’ve ever had PR land and then watched it disappear, this one’s for you.

In this episode:

• How we landed the feature in the first place
• Designing an event with content and media in mind from day one
• What we did with the coverage once it landed
• The earned, owned and paid ecosystem that keeps a story alive
• Getting partners and attendees to share it for you
• Where AI helps with repurposing, and the one thing you should never hand over to it
• Live Q&A: clipping tools, resharing coverage, paywalled articles and goodie box sponsorships

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Links:

• Follow on Instagram: @loren.thesocialcollective and @coffeesandcontentpod
• Find Loren on LinkedIn: Loren Tomlinson
• Visit us at: www.thesocialcollective.co.nz

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