Just back from Sydney, recording this two days out from The Social Summit while it's all still fresh. Audio only this week, and it's the honest download.

We flew over, took the signage, the cameras and the mics, hosted the networking drinks and closed out the day with the final panel. This episode is what I brought home with me.

What we're covering:

  • Why the rooms that scare you are the ones worth walking into, and what showing up at that first conference actually turned into
  • What three founders with repeat viral moments know that most brands don't
  • AI, strategy, and the line between the two
  • Paid or organic: which lever to pull, and when pulling the wrong one too early tanks the whole thing
  • The market research step nearly everyone skips
  • What's coming next on the podcast, including Britt Austin from State of Brand

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