Every founder and marketing manager I talk to hits the same wall eventually. It's not budget. It's not trust. It's not even whether outsourcing is the right call. It's simply not knowing what's actually missing before they go and hire.

In this episode, I'm unpacking:

  • Why "should I get help" is the wrong question, and what the real one is
  • The difference between needing strategy and needing execution, and why most people can't tell which one they're short on
  • Why hiring one person to do it all almost never works, and what to look for instead
  • A real story from my own business, including the hire that taught me the hard way why senior and junior support need to be separated
  • A simple gut-check for figuring out what your business needs before you write the next job ad

If you've ever felt like you have too much on your plate but couldn't put your finger on exactly what to hand off, press play.

Follow @coffeesandcontentpod for more, and find me at @loren.thesocialcollective.

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