"Going Viral Is the Easy Part" - Live Panel From The Social Summit - Coffees & Content | Marketing, Social Media & Digital Strategy Podcast | Lyssna här

Grab that morning cup of coffee, because this one's a little different, it's live from The Social Summit Sydney.

I got to host the final panel of the day, Viral by Design: Building Brands That Break Through, with three women who've each cracked vitality in completely different ways: Lia Georgiantis from Girls with Gems and Sneaky Link, Sarah Forrai from Contour Cube, and Isabella Lynden from VIVE Management.

We got into what actually happens after a piece of content goes viral, because getting the views was never the hard part. In this episode:

Sarah's "hook trifecta" and how she reverse-engineers vitality from content that's already working
What happened the morning Kendall Jenner posted about Contour Cube, and what they did in the 48 hours after to actually capitalise on it
Lia's $99 "boob job tank" and why she believes a great product without marketing is basically nothing
Why Lia filmed an entire fake trip to Europe before AI made that easy, and why it worked
How Isabella decides which creators have real staying power versus a single viral moment
The uncomfortable truth about Meta ads: "if you think other people are killing it on ads, they're probably petrified too"
Why copying a competitor's viral moment is the fastest way to kill your own brand's identity
The line every founder on this panel repeated: nail your founder story, then don't be afraid to repeat it

If you've ever had a piece of content take off and had no idea what to do next, or you're stuck trying to reverse-engineer someone else's success instead of building your own, this conversation is for you.