Downloads don't matter as much as you think. Podcast agency founder Harry Morton explains the one metric, and the first 30 seconds, that actually determine whether your show grows!
Harry is the founder and CEO of Lower Street, an award-winning global podcast agency that has produced shows for brands including Pepsi, BCG, and HPE.
He shares:
◼️ Why completion (consumption) rate matters more than download numbers
◼️ The free tool he uses to understand exactly what a target audience already listens to and searches for
◼️ The single survey question that reveals why people actually listen to your show
◼️ Why the first 30 seconds to 5 minutes of an episode determine whether you keep a new listener
◼️ His advice for effective calls-to-action without over-selling your audience
◼️ Why publishing consistency matters more than publishing frequency
Follow Harry Morton:
◼️ LinkedIn: https://www.linkedin.com/in/harrymorton/
◼️ Lower Street: https://lowerstreet.co/
Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/
Bonus tips and resources:
◼️ Blog: https://podwritten.com/blog/
◼️ Instagram: https://www.instagram.com/podwritten/
◼️ LinkedIn: https://www.linkedin.com/company/podwritten
Questions or want to say hey? Email us at sam@podwritten.com
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