She renamed her podcast once, and says that's what really turned it around. Nutrition expert and 4x New York Times bestselling author JJ Virgin breaks down the growth strategy behind Well Beyond 40, from book-launch tactics to building a team she never has to think about!
JJ Virgin is a celebrity nutrition and fitness expert, founder of two multi-million dollar businesses, and host of Well Beyond 40, a podcast for women choosing to age powerfully. She's a four-time New York Times bestselling author and has appeared on The Today Show, Dr. Oz, and Access Hollywood.
She shares:
◼️ Why renaming her show was the single biggest driver of its growth
◼️ Her "50 podcasts minimum" rule for every book launch
◼️ Why she won't book a guest as a "favor" if the topic doesn't fit her audience
◼️ How her team reviews every episode before it goes live, and pulls anything that doesn't meet the bar
◼️ Why niching down helped her stand out in a crowded health and wellness space
◼️ How cross-promotion with other podcast guests became her biggest growth lever
Follow JJ Virgin:
◼️ Guest social links and website — verify before publishing (not confirmed in source material)
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Follow JJ Virgin:
◼️Website: https://jjvirgin.com/
◼️Instagram: https://www.instagram.com/jj.virgin/
◼️Twitter: https://twitter.com/JJVirgin
◼️Facebook: https://www.facebook.com/jjvirgin/
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◼️ Blog: https://podwritten.com/blog/
◼️ Instagram: https://www.instagram.com/podwritten/
◼️ LinkedIn: https://www.linkedin.com/company/podwritten
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