Want bigger, better guests on your show? Brock Armstrong, producer of Better! with Dr. Stephanie, shares exactly how one of the top shows in health and wellness lands world-class guests, and how you can steal their process!
Brock is a podcast producer and audio engineer who has spent years behind the scenes of some of the biggest shows in health and fitness, including Better! with Dr. Stephanie, The Resetter with Dr. Mindy Pelz, Bulletproof Radio, Ben Greenfield Fitness, Move Your DNA, and Primal Blueprint. He specializes in editing conversations into stories, getting great audio out of less than great setups, and making hosts and guests sound their best.
He explains:
◼️ Why Better! stopped relying on pitches and built a host “dream list” instead
◼️ Why fewer than 1 in 100 pitched guests actually make it onto the show
◼️ The two metrics he checks on every episode, and the retention number that counts as a win
◼️ Why mindset episodes consistently flop with health and wellness audiences
◼️ The overdone topics he now edits out, from doctor’s office self-advocacy to “lift heavy”
◼️ What makes a pitch stand out, and why almost nobody sends a good bio
◼️ What happened after Dr. Stephanie went on Diary of a CEO, and the surprising truth about the Rogan effect
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