This podcast host turned a stack of QR-code postcards into new patients walking through her door. Functional medicine dietitian Lisa Smith reveals the low-tech marketing tactic behind her podcast Pretty Well's growth, plus what it actually takes to launch, promote, and sustain a health and wellness show!
Lisa Smith is a functional medicine healthcare practitioner, dietitian, and gut health coach with master's degrees in nutrition and human biology. She runs hosts Pretty Well, a podcast helping listeners achieve holistic health, digestive wellness, and happy hormones.
She shares:
◼️ Why she studied a successful podcaster's intro structure and jingle length before recording a single episode
◼️ How banking 15 episodes in the first 3 weeks made her launch day run smoothly
◼️ The QR-code postcard tactic (her son's idea!) that's brought new patients into her practice from towns away
◼️ What she looks for when reviewing guest pitches for Pretty Well
◼️ Why anchoring to your "why" is what gets you through the podcasting rollercoaster
◼️ How her podcast now does the pre-education work she used to repeat in every consultation
Follow Lisa Smith:
◼️ https://www.instagram.com/prettywell_podcast/
◼️https://podcasts.apple.com/us/podcast/pretty-well-anti-aging-beauty-balanced-hormones-inflammation/id1633253409
◼️https://lisasmithwellness.com/
Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/
Bonus tips and resources:
◼️ Blog: https://podwritten.com/blog/
◼️ Instagram: https://www.instagram.com/podwritten/
◼️ LinkedIn: https://www.linkedin.com/company/podwritten
Questions or want to say hey? Email us at sam@podwritten.com
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