What happens when you recommit to getting your clients ONE clear result... and immediately start thinking about all the past clients who came through your offer BEFORE you had that clarity?
Welcome to the Results-Focused Offer Refresh, the newly renamed version of my Cleaning Up My Kitchen Sink Offer series.
I’m still taking you behind the scenes of revamping my six-year-old group program, Systems Over Stress, but I’m looking at EVERYTHING through one lens:
How do I get my clients even better results?
And today, we’re talking about the shame spiral that can happen when you finally start looking closely at your client results.
I currently have 48 clients coming up for re-sign, and I’ve been going through their data, getting on calls with them, and asking what result they actually got from the program.
And what I’m realizing is that just because they didn’t get the ONE result I’m focused on now doesn’t mean they didn’t get a result.
They joined a choose-your-own-adventure offer. And they chose their own adventure.
In this episode, I’m talking about:
- How I’m thinking about past clients as I narrow my offer around one clear result
- Why not having perfect results data doesn’t mean your clients didn’t get results
- What I’m doing when I realize I don’t actually know what happened with a client
- How having one centralized Client Hub is helping me find quiet clients and proactively reach out
- What I’m learning from my end-of-program and re-sign calls
- How those conversations led me to create a new advisory add-on for clients who want more access and support
- Why I streamlined my team and am relying more heavily on my own systems again
- A behind-the-scenes look at the masterclass and affiliate program I’m building for my next launch
- How I’m balancing taking care of the clients already inside my offer while preparing to sell it to the next group
The biggest reminder I’m giving myself is this:
You can’t change how you tracked results a year ago. But you CAN decide how you’re going to track and improve them going forward.
Look at the data you have. Talk to your clients. Figure out what result they got. Find the people who need more support.
Then use what you learn to make the next version of your offer even better.
