What if you start tracking your client results... and you don't like what you find?
Welcome to Part 7 of Cleaning Up My Kitchen Sink Offer, where I’m taking you behind the scenes as I simplify and revamp my six-year-old group program, Systems Over Stress, in real time.
Today, I’m doing something I honestly wish I had been doing MUCH more diligently all along:
I’m going through the roughly 100 clients inside Systems Over Stress one by one and asking:
Did they get the result? If not, WHY?
Because having a list of your clients isn’t enough.
I don’t just want to know who’s active, who paid, or whose contract is ending. I want to know their RESULT STATUS.
In this episode, I’m talking about:
- Why I’m going through every current client and looking at where they stand
- What I’m doing when a client’s result status is completely unknown
- Why your quiet clients are the ones who can easily slip through the cracks
- How I’m deciding who should renew, who might NOT be a fit for the new version of the offer, and who could become a case study
- The shame that can come up when you finally start looking closely at your client results
- Why avoiding the data doesn’t change what’s happening inside your offer
- The VERY simple client results dashboard I think every coach and service provider should have
- The four numbers I want to know about my clients: total clients, clients who achieved the result, percentage who achieved it, and average time to result
- How I’m mining YEARS of client data and 550+ curriculum completion forms for results and testimonials
- Why looking this closely at my current clients makes me feel more in integrity selling the offer to the NEXT group of clients
I’m also sharing some coaching I got after yesterday’s messaging flop and the deeper reason I realized I was obsessing over a few words in my webinar title instead of just COMMITTING to something and marketing it.
But my biggest takeaway today?
Rip off the Band-Aid and look at your client results.
Maybe you discover 80% of your clients are getting the result. AMAZING. Now you have receipts.
Maybe it’s 20%.
Okay. Now you know.
And instead of guessing, you can start asking the much more useful question:
How do we get that number up?
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