I pushed back my launch.
And weirdly... I feel REALLY freaking good about it.
Today was one of my coaching days, and I went into it feeling overwhelmed trying to do two very different things at the same time:
Wrap up the done-for-you side of my business REALLY well.
AND prepare for a launch.
Turns out, running an agency and a group program at the same time requires a LOT of energetic switching. 😂
And as I’ve been cleaning up not just my kitchen sink offer, but my entire kitchen sink BUSINESS, I’ve gotten really clear on something:
Done-for-you implementation is my Zone of Excellence. It is NOT my Zone of Genius.
I’m really freaking good at it.
People pay me well for it.
I’ve spent years mastering it.
And it drains me.
So in this episode, I’m talking about:
- The difference between your Zone of Excellence and your Zone of Genius
- Why being GOOD at something doesn’t necessarily mean you should build your business around it
- Why I’m intentionally retiring a lucrative income stream
- What I believe my actual Zone of Genius is after six years of doing this work
- Why I’m NOT recommending immediately killing an offer just because you’ve outgrown delivering it
- The expensive mistake I made years ago when I shut down my profitable group program to launch a lower-ticket template shop
- Why sometimes your Zone of Excellence needs to fund your transition into your Zone of Genius
- The two options I was considering for wrapping up our remaining done-for-you clients
- Why I ultimately decided to push the Systems Over Stress launch into November
- The question my coach asked that made the decision feel really obvious
- Why giving myself more time means fewer sleepless nights, fewer skipped workouts, and a launch I can actually be fully present for
October gets to be about CLOSING OUT.
I want to wrap up every remaining done-for-you client beautifully and put a pretty freaking bow on this era of the business.
Then I want to walk into November with a completely clean slate and say:
LET’S LAUNCH THE THING.
I could have technically done both.
But just because you CAN carry everything at once doesn’t mean that’s how you want to run your business.
And for maybe the first time, I had the financial breathing room, the coaching, and the self-awareness to simply buy myself more time.
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