The Series A to B SaaS Growth Trap: Don't Mistake Success for Repeatability - Joseph Jenkins

Is your SaaS growth actually repeatable, or are you mistaking early success for a scalable sales motion? VP Sales Joseph Jenkins breaks down the hidden assumptions that quietly crack the foundations of early-stage B2B SaaS companies.This is a What Makes You Tick Best Bits extract. Host Richard Washington, Founder of Tick Talent, talks with Joseph, a VP Sales who has hired over a hundred people as a sales leader, about the assumptions founders and first sales leaders make between pre-seed and Series B, and how to check them before they cost you.Watch the full episode with Joseph: https://www.youtube.com/watch?v=AWI9Mzg-2roIn this episode, Joseph explains:- Why "is it repeatable?" is the question to ask of every win: a great rep, inbound, an enterprise logo, product-market fit- His definition of repeatability: the same persona, the same use case and the same channel and motion, with a large enough market behind it- Talent vs environment: why the same rep can struggle at one company and crush it at another- Why product-market fit is never permanent, and the false positives that fool founders- The four humility metrics to check before you invest in scaling: CAC payback, repeatability, gross margin and NRR- Why you need people around you with no incentive to agree with youChapters:0:00 Unchecked assumptions can kill a business1:03 The hidden cracks founders build into their sales foundation2:37 Are your sellers actually good?3:48 The star rep whose network ran dry: "It's not repeatable, boss"4:48 Talent vs environment: bad rep or wrong fit?7:09 Product-market fit isn't permanent7:30 False positives: the $1M customer that sank a sales team8:47 When should you actually invest in growth?9:16 Humility metric #1: CAC payback10:09 Good CAC payback, but no repeatability10:42 What repeatability actually means11:45 What happens when your assumptions are wrong?13:53 Find people with no incentive to agree with you14:31 Team of Rivals: build people who challenge you15:13 Don't lose your humilityLinks:- Full episode with Joseph Jenkins: https://www.youtube.com/watch?v=AWI9Mzg-2ro- Connect with Joseph Jenkins on LinkedIn: https://www.linkedin.com/in/josephdanieljenkins/- Follow Rich on LinkedIn: https://www.linkedin.com/in/richwash/- Subscribe to the WMYT? What Makes You Tick newsletter on LinkedIn: https://www.linkedin.com/newsletters/wmyt%3F-what-makes-you-tick-7083793079794556928About Tick Talent: Operator-led GTM search for B2B Tech. https://tick-talent.comSubscribe for Best Bits every Sunday, plus our career stories podcast What Makes You Tick and our masterclass format Making Revenue Tick.#SaaS #SalesLeadership #Startups