Everyone tells you your business is different too. Your market, your model, your members, your suburb. If that story is the reason you haven't fixed your intro offer or built your rollover process, grab the free Vision Book Template that Nath used to rebuild his business: https://bit.ly/p-vision-book-template
And if you want to see exactly how this playbook maps onto your studio, book a discovery call here: https://bit.ly/p-your-studio-check-up
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A dog training business joined a gym growth academy and doubled to 100k months in six months. This is the episode that kills the "my business is different" excuse for good.
Every week someone tells me their market is unique, their clients are special, and the model wouldn't work for them. Then Nath called my sales team, said "I'm not your avatar, but I want in," and joined a coaching program built for gym owners with a dog training business. My first reaction was to ring my sales team and ask what the hell they were doing.
Six months later he's doubled the business on the exact playbook we teach studio owners, with nothing watered down or adapted for dogs. What almost stopped him had nothing to do with the industry, and everything to do with what he was refusing to let go of. That part of the story is the reason to listen to the whole thing.
In this episode you'll hear:
The exact model: a four week Calm Dog Kickstart, a 70% rollover rate, and a $148 a week membership (yes, for dogs)
The moment he rang his coach to quit at 75k months, and the answer that turned it into 56% growth in two months
The identity shift from doing the work to owning the business, and what was actually underneath the refusal to let go
The 70% rule in action: he launched his vision book, lost four of his twelve staff in a week, and kept going anyway
Why "you can't teach an old dog new tricks" is a lie, in dogs and in business owners (including a live fix for Doza's whinging Labradoodle)
If this one hit, binge this next: STOP Playing Small. It's the other half of this story, because Nath's real unlock wasn't the kickstart or the rollover process, it was refusing to stay at the level everyone said was already good.
Nath came in at 50k months running a dog training business, and the same frameworks took him past 100k with a mission to save 10,000 dogs. If he can do that in an industry we'd never coached before, imagine what the playbook does inside an actual studio. Book your discovery call here: https://bit.ly/p-your-studio-check-up
CHAPTERS
00:00:00 The dog training business that broke our avatar
00:02:03 "I'm not your avatar, but I want in"
00:04:50 The business model: entry points and the Calm Dog Kickstart
00:07:47 Inside the $148 a week membership
00:11:31 Recap: 50k to 75k, then the bottleneck
00:12:28 The call with Rob that nearly ended it
00:14:47 Why he couldn't let go: the identity underneath
00:16:46 PSA: "my business is different"
00:20:58 The mission: 10,000 dogs
00:22:20 The 70% rule: losing a third of the team
00:24:57 What's next: the 10k Dogs podcast
00:26:33 Live demo: fixing Duke's whinging
00:28:44 Burnout, Separation Sunday and family
00:33:55 Moving the goal: 300k months
00:37:08 Business principles, not business models
