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A year ago Siennah was burnt out, running every shift, and doing 17K a month. Today she's at 55K with 180 members and a studio that runs without her glued to the floor.
I got her in for her pod debut to pull apart exactly how she tripled the business in 12 months, while she was still only in her third year of operation.
This one's honest. She started in a park dragging her coffee customers to a boot camp, moved into a single-car garage hauling mats in and out every day, and nearly lost the love for the thing she'd built before her mum kicked her up the backside to get coached. We get into the three moves that actually moved the needle, the identity crisis of becoming a leader at 25, and the grit underneath it all.
In this episode you'll hear:
How Siennah tripled from $17K to $55K/month in 12 months
The three stepping stones she points to as the real difference
Why getting off the floor meant trusting someone else to run her standard
Going from a $20/week trial to a $249 intro that converts ~70% on the phone
Why she slept on inductions and what changed when she installed them
How an 80% rollover rate became her fastest growth lever
Building a model that serves members from age 10 to 95
The identity work behind stepping up as a leader at 25
Why content is the leverage that grows the movement past the four walls
Grit, growing pains, and the 24-hour rule for when it all feels too much
CHAPTERS
00:00:00 - Pod debut: Siennah's in the house
00:00:30 - 17K to 55K in 12 months
00:01:18 - Who she was a year ago
00:02:40 - How the podcast pulled her in
00:08:30 - The three biggest moves she made
00:09:09 - Trusting someone else to run her standard
00:10:17 - Becoming a leader at 25
00:11:55 - From $20/week trial to a $249 paid offer
00:13:53 - The selling shift and 70% conversion
00:14:11 - Why she slept on inductions
00:15:22 - Rollovers, churn and the real accelerator
00:28:06 - Age 10 to 95: the multi-demographic model
00:30:12 - The identity shift
00:33:29 - The million-dollar studio goal
00:35:08 - Content as leverage
00:41:08 - The traits that set the top studios apart
00:42:30 - Grit, growing pains and the 24-hour rule
00:45:43 - Her advice to anyone sitting in "fine"
00:48:39 - Wrap-up
If this one landed, go back and binge the episodes on getting off the floor and building a team that runs without you here.
And if your head's spinning and you want to know your next move, book a free 15-minute studio review call and we'll find the quick wins together.
