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600 members. Four studios. Zero paid ads. Kat from Good Times Pilates breaks down the exact seven-step experience every new member moves through before they touch a reformer.
I'll be honest, this one broke my brain a little. Kat has built Good Times to 600 members and four studios in under eight years, and almost none of it came from ads or a referral program. Her edge isn't a clever offer. It's a seven-step experience that makes people feel like they found her on their own, makes them feel seen the moment they walk in, and sends them home better than they arrived. We mapped the whole thing out, step by step, so you can run it on your own studio this week.
In this episode you'll hear:
Why Good Times treats itself as a lifestyle brand, not a Pilates studio
The seven-step member experience that runs before a single first class
How to make new members feel like they discovered you organically
The welcome message and community guidelines that set people up to succeed
What a five-star arrival and first-class check-in actually look like
The post-class moment and follow-up that turn one visit into a habit
Why niching down hard grew the business instead of shrinking it
The "pretend you're a client" audit to run on your own studio this week
The real referral numbers behind 600 members
Chapters
00:00:00 600 members, no ads, no referral program
00:01:48 The right people find you (lifestyle brand, not a Pilates studio)
00:06:42 Why do you exist? Stand for something
00:09:22 Business by design: why niching down grew the studio
00:12:43 The 7-step member experience, start to finish
00:12:45 Step 1: The welcome message that sets people up for success
00:16:30 Step 2: The tours and what to expect
00:17:08 Step 3: The arrival experience
00:20:33 Step 4: How they enter the room
00:21:30 Step 5: What the teacher does for a first-timer
00:25:00 Step 6: The post-class moment
00:25:56 Step 7: The follow-up that closes the loop
00:28:23 Why no callbacks, no ads, no compromise
00:29:12 Where to start: pretend you're a client
00:30:42 The real referral numbers behind 600 members
If this one hit home, listen to "How Kye Made His Studio a Second Home + Created a Membership Base FULL of Organic Leads" next. It's the same organic-growth playbook from a different operator.
And when you're ready to find the quick wins hiding in your own member experience, book your free 15-minute studio check-up here: https://bit.ly/p-your-studio-check-up
