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Ange and Tanya from Feel Good Pilates have built four studios on track for $4M with one business partner and zero drama. This is the framework, plus Doza's own war story of nearly losing the business before Geronimo Academy even started.
Around 40% of studio owners are in business with a partner. Most are one tough week away from the argument that never quite gets resolved. Money stress shows up, resentment shows up, and suddenly you're parked in a suburban street on the phone to your lawyer working out who gets the house.
Doza has been there with Ben in the first year of Geronimo. Ange and Tanya have run a cleaner version of the partnership model from day one.
In this episode, Doza pulls out a big piece of paper, draws a line down the middle, and walks them through the two-column rule live. Then he maps it to the eight KPIs every studio business runs on.
If you've ever felt foggy about who owns what in your partnership, this is the episode to send your business partner.
In this episode you'll hear:
The two-column rule that ends partnership confusion forever
Why one throat to choke per KPI is the most underrated rule in business
Doza's full story of nearly losing his business and his oldest mate
The eight KPIs every studio business actually runs on
Why Feel Good Pilates have only ever had to fire two people
The single ego trap that kills most business partnerships
The exact starting move Monday morning if your partnership needs this conversation
Chapters:
00:00:00 Cold open
00:01:59 Why partnerships go murky
00:03:14 Doza and Ben, the lawyered-up war story
00:06:49 The mastermind room that saved Geronimo
00:08:01 The two-column rule, drawn live on paper
00:08:28 Who's actually the CEO at Feel Good Pilates?
00:09:00 How they secretly run a RACI model
00:10:18 Ange's column: culture, retention, team, ops
00:13:17 Numbers: why this one is always shared
00:15:20 Tam's column: lead flow, sales, content, brand
00:17:03 Mapping the 8 KPIs to one throat to choke
00:18:26 Why this clarity is why they'll hit $4M
00:19:00 Buy back your time: what each partner would delegate first
00:22:53 Did the split happen naturally?
00:25:20 The biggest mistake Doza sees in failing partnerships
00:28:18 Where to start Monday morning
00:29:48 Where the pilates industry is going
00:30:30 Vision reveal: 10 studios in 10 years
Where to go next:
If this hit, listen to The Real Reason Your Team Isn’t All In (It’s Not the Money).
Ready to audit your own studio structure? Book a free 15 minute studio check-up here.
