In this episode of the Winsday Podcast, host Jessie Lizak sits down with Chrissy Bernal, CEO & Publicist of Be a Better Brand, and Shampaigne Graves, Founder of BOLDIFI® Accredited Executive Microschool for Women Entrepreneurs, to discuss what it really takes to turn marketing and visibility into meaningful business growth. Drawing from their experience in branding, publicity, entrepreneurship, and women’s consumer behavior, Chrissy and Shampaigne share insights on building personal brands, creating trust, understanding how women make purchasing decisions, and becoming recognized in an increasingly crowded marketplace.
The conversation explores how to move from being overlooked to becoming industry-recognized without relying solely on traditional publicity or chasing attention. Chrissy and Shampaigne also discuss the importance of understanding the emotional and practical factors behind women’s buying decisions, why visibility without authority can fall flat, and how founders can build personal brands that create long-term value. They also examine why founder-led growth eventually has an expiration date and why building a strong team and personal brand can create opportunities beyond a single company.
Main Topics Covered
How to Go From Overlooked to Industry-Recognized
How Women Actually Make Buying Decisions
Visibility, Authority & Building a Brand People Trust
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