In this episode of the Winsday Podcast, host Jessie Lizak sits down with Courtney Holloway Henry, Founder of GrowthMinded Strategy, and Keith Zubchevich, President and CEO of Conviva, to explore how AI is reshaping marketing, shopping, and the roles of sales and marketing professionals. Courtney and Keith discuss why effective marketing starts with understanding the customer rather than simply choosing tactics or refining messaging, and why businesses need to treat marketing as a mindset shared across the organization.
The conversation then dives into the rise of AI agents and how they could fundamentally change the shopping experience by making purchasing more conversational, personalized, and efficient. Courtney and Keith also examine how AI is shifting the marketing profession away from pure execution and toward judgment, discernment, strategy, and taste. Whether you're a marketer, sales leader, founder, or business executive, this episode offers a practical look at how to embrace AI while keeping customer understanding and human judgment at the center.
Podden och tillhörande omslagsbild på den här sidan tillhör
Jessie Lizak. Innehållet i podden är skapat av Jessie Lizak och inte av,
eller tillsammans med, Poddtoppen.
