In this episode of the Winsday Podcast, host Jessie Lizak sits down with Jody Flournoy, Co-Founder of Scanley, and Keren Unrad Rosenblum, Founder & CMO of PinkLight Marketing, to explore what modern marketing can no longer ignore. From AI visibility and customer research to conference strategy and founder-led content, Jody and Keren share practical insights for turning attention into measurable business growth.
The conversation explores how businesses can anticipate customer needs by paying attention to search behavior, keyword demand, and emerging AI-driven buying habits. Jody and Keren also discuss how to measure conference ROI beyond simply counting leads, why smaller events and side gatherings can sometimes outperform expensive trade shows, and how podcasts, video, and employee-driven content can create scalable distribution. They also examine why founder-led marketing eventually hits a ceiling and how companies can build systems, teams, and content strategies that extend the founder's voice without requiring them to do everything themselves.
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