In this episode of the Winsday Podcast, host Jessie Lizak sits down with Sònia Victoria Werner, CEO of Lighthouse Ladies, and Jason Turner, CEO of Incenva, to explore how businesses can build stronger brands, create meaningful customer experiences, and earn trust in an increasingly AI-driven world. Drawing from their backgrounds in creative production, marketing, entrepreneurship, and digital strategy, Sònia and Jason share practical insights on connecting diverse professional interests into a cohesive personal brand, asking better questions to understand customer needs, and using creativity to build products and experiences that resonate with audiences.
The conversation explores how to develop a clear personal brand narrative, uncover the motivations behind customer decisions, and put creative thinking at the center of digital product development. Sònia and Jason also discuss how businesses can maintain credibility as AI transforms online discovery, why transparency and authenticity are essential to building trust, and how companies can improve their visibility in AI-powered search engines. Whether you're a founder, marketer, creative professional, or business leader, this episode offers actionable strategies for building a brand people trust and creating lasting connections with your audience.
Main Topics Covered
Multi-Hyphenate Personal Brand Strategy: Connecting the Different Parts of Your Work Into a Clear Story
Better Questions Before the Pitch: Understanding What People Need Before Offering a Solution
Creative-Led Digital Product Strategy: Bringing a Creative Perspective to the Products and Experiences You Build
Building Trust With AI Audiences: Staying Credible and Human as AI Changes How People Discover and Engage With Your Work
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