In this episode of the Winsday Podcast, host Jessie Lizak sits down with Summer Poletti, Founder of Rise of Us, and Rocco Baldassarre, Head of Business Development at Shirofune, to unpack what it really takes to build an effective modern marketing strategy. The conversation explores why there is no universal marketing channel that works for every business, how AI is changing advertising and campaign execution, and why companies need to build a go-to-market strategy around their own buyers rather than copying someone else's playbook.
Summer and Rocco also discuss the growing role of advertising inside AI-powered conversations and why AI should accelerate execution without replacing human strategy and experience. They dive into how businesses can use automation and real-time data to improve ROAS, why attribution data is only valuable when teams can act on it quickly, and how operational problems can ultimately undermine marketing performance. Whether you're a marketer, sales leader, founder, or business owner, this episode offers practical insight into making smarter channel decisions, using AI strategically, and getting more from every marketing dollar.
Podden och tillhörande omslagsbild på den här sidan tillhör
Jessie Lizak. Innehållet i podden är skapat av Jessie Lizak och inte av,
eller tillsammans med, Poddtoppen.
