In this episode of the Winsday Podcast, host Jessie Lizak sits down with Kevin A., Enterprise Sales Expert, and Bianca Wilk, Senior Product Marketing Manager at Chili Piper, to discuss how AI is transforming the buyer's journey and what sales and marketing teams must do to stay ahead. Drawing from their experience in enterprise sales and product marketing, Kevin and Bianca share practical strategies for increasing visibility, improving website performance, and building stronger relationships with today's increasingly self-directed buyers.
The conversation explores why businesses need to be found beyond traditional SEO as AI-powered search continues to evolve, how websites can be optimized to convert AI-assisted buyers into customers, and why sales teams need new strategies to close deals as buying cycles become longer and more complex. Kevin and Bianca also discuss the power of building engaged communities that become a brand's most valuable marketing channel, creating trust and advocacy that extend far beyond traditional advertising. Whether you're a marketer, sales leader, founder, or business owner, this episode offers actionable insights for winning in the next generation of digital commerce.
Main Topics Covered
Being Found Beyond Traditional SEO
Websites That Convert AI Buyers
Closing Deals When Buyers Delay
Building Communities That Become Your Best Marketing Channel
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