In this episode of the Winsday Podcast, host Jessie Lizak sits down with Syeda Shah, Founder of Self Canada, and Erin Pelicano Cauble, Founder & Advisor of The Venture Project LLC, to discuss what it really takes to build a business that can scale sustainably. Drawing from their experiences as founders and advisors, Syeda and Erin share practical lessons on validating ideas, building trust with potential customers, and creating offers that align with both market demand and founder expertise.
The conversation explores why finding product-market fit should come before aggressive growth, how LinkedIn has become a powerful platform for validating demand and establishing credibility, and why the best offers are often refined through customer feedback rather than assumptions. Syeda and Erin also explain the importance of letting go of products and services that aren't profitable, allowing founders to focus on opportunities that create lasting business growth. Whether you're launching your first business or refining an existing one, this episode is filled with actionable insights for building a stronger, more sustainable company.
Main Topics Covered
Finding Product-Market Fit Before You Scale
Using LinkedIn™ to Validate Demand and Build Trust
Refining Offers Around Customer Demand and Founder Strengths
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