In today's global investment landscape, a compelling equity narrative is essential for attracting international investors. In this episode of Winning IR, Mark Fasken sits down with Karen Bodner of BNY to discuss findings from BNY's recent global investor study and what truly makes an equity story resonate across borders. Karen shares insights from interviews with 40 investors managing $2 trillion in assets, highlighting the elements that build credibility and drive investment decisions worldwide. Listen to the full episode to learn more about:
The must-have elements of an effective equity narrative for global investors
Why clarity, simplicity, and segmentation are key to investor engagement
Common mistakes in international investor communications-and how to avoid them
Why "getting back to basics" is the top trend for IR teams heading into 2026
Practical tips for presenting strategic shifts and complex information
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