Having the world's most famous brand behind you is a head start. Not a strategy. In this episode of Winning IR, Mark Fasken speaks with Sarah Willett, Head of IR and Corporate Strategy at Coca-Cola Europacific Partners, about what it takes to build a rigorous, credible investment case when your company spans 31 markets, 90 factories, and one of the most iconic consumer brands on the planet.
Sarah shares how deep business immersion — from factory floors to supermarket shelves — has shaped her IR approach, earned her a seat at the strategy table, and made her team one of the most sought-after in the market.
Listen to the full episode to learn more about:
How to build one consistent investor narrative across multiple geographies and investor audiences
Why business immersion is the foundation of IRO credibility
How to tell a growth story within a stable, well-understood consumer business
What the IR-plus-strategy model looks like in practice — and how to earn it
How CCEP is approaching AI adoption and productivity inside the IR function
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