In today's increasingly globalized financial markets, international investor engagement is more important than ever. In this episode of Winning IR, Mark Fasken sits down with Craig Marks, Head of Investor Relations at Sandoz, to discuss the practical realities of planning and executing successful international roadshows. Drawing on two decades of experience across major pharma companies, Craig shares his hands-on insights for navigating logistics, targeting the right investors, and maximizing the impact of every meeting. Listen to the full episode to learn more about:
How to tailor outreach strategies for different regions and investor types
The importance of detailed logistics planning, from city-by-city travel tips to private lunches
Approaches for targeting, engaging, and policing brokers to ensure the right investors are reached
Myths and realities about regional differences in investor engagement and conversation style
The evolving role of ESG in investor relations and why its focus may be shifting
Building long-term relationships by revisiting key markets and leveraging local knowledge
Craig's personal tips for making investor meetings productive and memorable
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