ZAPPI - Steve Phillips, Founder & Chief Innovation Officer. Why insight specialists should drive marketing & innovation; raising $170m investment for growth; the short and medium term benefits of AI; managing the transition from CEO.
Delighted to have on Steve Phillips, the Founder, former CEO and now Chief Innovation Officer of Zappi. Steve is one the foremost thinkers and entrepreneurs in consumer insights, marketing and innovation, a veteran of several start ups and the driving force behind Zappi, who took on a $170m investment from Sumeru Equity Partners in December 2022 to drive further innovation.
We have a great conversation including:
The story behind Zappi’s creation and growth
Advice for entrepreneurs
How to instill true benefits from automation
The balance between self-service and conventional agency offerings
Using meta-data and AI models to ideate before testing
The use of AI agents
Managing the transition from CEO and ensuring staff still say ‘no’
With thanks to Insight Platforms for their support and MX8 Labs for sponsoring.
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
Podden och tillhörande omslagsbild på den här sidan tillhör
Henry Piney. Innehållet i podden är skapat av Henry Piney och inte av,
eller tillsammans med, Poddtoppen.
