IHG HOTELS AND RESORTS - Catherine Willis, Head of Guest Insights. Decoding consumer behavior like a detective; the importance of the 'love spark' in car purchase; lessons from Ford, Delta Airlines, and LG Electronics.
What a pleasure to welcome on Catherine Willis of IHG Hotels and Resorts onto the podcast. Catherine is a font of knowledge and brings to bear amazing perspective. In addition to our chat about the importance of beige food and darkened rooms (qual researchers, you’ll understand), some highlights from our conversation:
How to uncover true consumer motivations
Identifying and addressing anxiety points
Learning from police interrogation techniques
The importance of the ‘love spark’ in car purchase
Advice for young people entering the industry
The impact of AI
Lessons from Ford, Cox Communications and LG Electronics
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
Podden och tillhörande omslagsbild på den här sidan tillhör
Henry Piney. Innehållet i podden är skapat av Henry Piney och inte av,
eller tillsammans med, Poddtoppen.
