BOUNCE - Charlie Butler (Co-CEO). Getting to the best decision at the right speed; Balancing data retrieval & fresh research; Why researchers still matter.

Send us Fan Mail

Delighted to have on Charlie Butler, co-founder and CEO of Bounce. Having started the business while still at university, Charlie and his team have built one of the fastest-growing companies in the insights sector, working with organisations including Coca-Cola, Diageo, Pernod Ricard and Tesco. We discuss everything from mental health and entrepreneurship through to AI, knowledge management and the future role of researchers. Among other areas, we cover:

• Founding a mental health charity after a career-ending rugby injury
• Building Bounce from a student startup into a global insights business
• Why a good enough decision made quickly often beats a perfect one delivered too late
• The challenge of turning research into faster business decisions
• AI-powered knowledge repositories and the future of organisational memory
• Citations, conflicting data sources and avoiding hallucinations
• Why researchers should be the conductors rather than the casualties of AI
• Synthetic data, digital twins and where reality diverges from the hype
• Venture capital, scaling a business and common fundraising mistakes
• Fiction books, optimism and building a company without becoming consumed by it

All episodes available at  https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to futureviewpod@gmail.com