BILL.COM - Janani Venkataraman. When Fifty Surveys Beat Three Hundred? Synthetic data, the challenge for agencies & getting to better decisions in B2B research.

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We talk with Janani Venkataraman about how AI is changing market research, from sample sizes and synthetic augmentation to the skills that still matter when automation accelerates the basics. We also challenge the old divide between UX research and consumer insights and argue for “insight systems” that triangulate signals across the organisation. We coverL

• Janani’s path from software engineering and sales into consumer insights leadership 
• How Bill.com fits into a broader fintech automation ecosystem and why integration matters 
• Hybrid approaches to understand hard to reach audiences
• “Signals versus insights” and why sometimes the numbers matter less than directionality 
• Why UX research and consumer insights are converging as org charts flatten 
• Triangulation across sales, product feedback, market research and UX to build confidence 
• A risk and reversibility framework for deciding what to automate with AI 
• What agencies can do next: redefine speed as faster decisions, not faster decks 

All episodes available at  https://www.insightplatforms.com/podcasts/

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