Your customers trust you. But are you making it easy for them to send more business your way?
Chelsea Fusselbaugh, co-founder of TradeEngage, joins Lisa on this episode of Change Your Filter to talk about building a referral program that goes beyond hoping someone mentions your name to a neighbor.
They explore the two sides of referral marketing: customers recommending your business and trusted contractors referring work to one another. Chelsea shares why maintenance-plan members are a natural place to start, how rewards fit into the relationship, and why referrals belong in your company culture rather than being treated as an occasional bonus.
In this episode, we talk about:
Giving happy customers a clear reason and an easy way to refer you.
Turning maintenance-plan loyalty into opportunities for growth.
Building contractor partnerships and using automation without losing the personal connection.
For HVAC, plumbing, electrical, and other home-service business owners, this is a conversation about looking at referrals differently and getting more intentional about the relationships you have already earned.
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