Homeowners aren't finding contractors the same way they did five or ten years ago.
In this episode of Change Your Filter, Lisa is joined by Nexstar Network digital marketing coaches Zach Klinger and Justin Fuller to talk about how AI is reshaping search, what homeowners expect from contractors today, and which marketing fundamentals still matter most.
Zach & Justin break down why contractors should:
Stop obsessing over rankings alone and focus on what actually drives booked jobs and revenue
Tap into their existing customer database, which may be one of the biggest opportunities they already have
Connect marketing to the entire customer experience, from the CSR and technician to follow-up and repeat business
If you're trying to figure out where contractor marketing is headed next, this one is for you.
Podden och tillhörande omslagsbild på den här sidan tillhör
Contractor Commerce. Innehållet i podden är skapat av Contractor Commerce och inte av,
eller tillsammans med, Poddtoppen.
