Dan Antonelli has spent decades helping home service companies stop blending in.
As the founder of KickCharge Creative and author of Branded Not Blanded, Dan has seen firsthand what happens when a company's brand finally catches up to the quality of the service it provides.
In this episode, Dan joins Lisa & Scott to talk about why branding goes far beyond a logo or truck wrap. They get into memorability, marketing costs, branded search, pricing, booking and close rates, recruiting, company culture, brand names and knowing when an established business has simply outgrown its identity.
Then the conversation takes a much more personal turn.
Dan shares how open-heart surgery forced him to step away from his company, what happened when he finally let his leadership team lead, and why the experience changed the way he thinks about success, family, gratitude and the time we assume we'll always have.
It's a conversation about building a brand people remember, building a company that doesn't depend entirely on you, and changing the way you measure a successful life.
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