What if your faith could shape the way you build, market, and grow your therapy practice? In this episode, I sit down with Whitney Owens, founder of Wise Practice Consulting, to talk about the unique business considerations that come with building a faith-based practice. We talk about marketing to churches, understanding how different churches approach therapy, and why relationship-building is often far more effective than a traditional sales pitch.
Whitney also shares how therapists can create meaningful connections with pastors, provide value to churches, navigate dual relationships, and turn those relationships into referrals and community collaborations. We also talk about the spectrum of faith-based practices and how you can incorporate faith into your branding and practice in a way that feels authentic to you.
Topics Covered in this Episode:
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3:14 - The first step to connecting with churches
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5:35 - Why warm introductions can change everything
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8:11 - What pastors actually need from therapists
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11:10 - Turning relationships into referrals and collaboration
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13:30 - One creative way to become a church's go-to therapist
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15:16 - Finding your place on the faith-based practice spectrum
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18:05 - Building a business around both strategy and faith
If you're a therapist who wants to grow a practice that reflects your values while serving your community, tune into this episode for ideas to help you think differently about networking, referrals, marketing, and what a faith-based practice can actually look like.
Resources Mentioned:
Connect with Whitney: https://www.wisepracticeconsulting.com/
Free Tips For Marketing and Networking with Churches: https://wisepracticeconsulting.aweb.page/p/7a89ac77-233e-4785-b25f-de5fa6860551
Listen to the Wise Practice Podcast: https://www.youtube.com/@wisepracticeconsulting
Find out more about Alma here: helloalma.com/danielle
Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle
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