What would happen if you stopped trying to market your practice everywhere and focused only on what actually works?
In this episode, I'm joined by Laurel van der Toorn, a therapist and group practice owner who has built a successful virtual, trauma-focused practice by doing less, but doing it strategically. We talk about why she chose to stay virtual, how niching around EMDR has helped bring in the right clients, and why she decided to stop focusing on social media and podcasting after looking at the numbers.
Laurel also shares how she approaches SEO, backlinks, networking, email marketing, and even uses AI to help nurture referral relationships. We talk about what has actually moved the needle for her practice, what she's stopped doing, and how focusing on a few strategic efforts can protect your time while still growing your business.
Topics Covered in this Episode:
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2:45 - The unexpected source of Laurel's best-fit clients
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5:10 - Why she stopped trying to be everywhere online
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7:02 - The networking system that keeps relationships going
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10:18 - How she uses AI to make networking easier
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14:06 - What actually makes referrals turn into clients
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17:24 - The SEO strategy that helped her virtual practice grow
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20:11 - How she built hundreds of backlinks
If you've been wondering whether you really need to be on every platform, create endless content, or try every marketing strategy out there, tune in!
Resources Mentioned:
Connect with Laurel: www.laureltherapy.net
Find out more about Alma here: helloalma.com/danielle
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